Lingerie Brand: Intimissimi

The lingerie brand "Intimissimi" was started by an Italian company known as Calzedonia in 1996. The line has since developed a distinguished reputation and is considered to be one of the top leaders in Italy in undergarments. According to the companies website, the main purpose and goal of the Intimissimi line was to offer men and women, ages 15-50 years of age, a varity of comfortable and quality products at affordable prices. They offer a range of clothing items such as lingerie, sleepwear, and casual wear for both men and women. Intimissimi creates both comfortable, playful, romantic and sensual intimate wear using microfiber, lace and/or cotton. The lingerie brand also includes a wedding line which includes lace garters, silk chemise, silk dressing gowns and other intimate and romantic apparel for this special day.

In addition, Intimissimi has a beauty line which includes body lotions, shower foams, and eau de toilettes, just to mention a few. Intimissimi has become a large franchise throughout the years with over 1100 stores located worldwide; a true testament to both the success and loyal following of this line. Currently, stores can be found in Austria, Croatia, Cyprus, Czech Republic, Greece, Hungary, Italy, Lebanon, Mexico, Poland, Portugal, United Kingdom, Russian Federation, Slovakia, Slovenia, Spain, Turkey, and United States.

As far as affordability goes, prices per piece range from $10 to $50 (U.S. dollars). In the world of often over-priced lingerie, this low cost makes such apparel more easily accessible to many people. This is important in that it opens the market up to more consumers. In addition to their retail store, customers can also buy products online through the official Intimissimi website. There are also other websites such as eBay and Amazon that offer discounted products for the thrifty shopper. Intimissimi clothing and products were once available through Victoria Secret but were eventually pulled in an effort to move away from the "sexy" image which VS is famously associated with.